Boulangerie Guillaume, winner of the Prix Frédéric-Metz

September 14, 2015

Created on the occasion of the 20th anniversary of the Commerce Design Montréal Awards, the Prix Frédéric-Metz was awarded to Boulangerie Guillaume, honouring the vision of its owner, Guillaume Vaillant, and the work of L. McComber Ltée architects and Atelier Chinotto graphic designers.

Trophy, Prix Frédéric-Metz 2015
The magenta-coloured award trophy symbolizes commerce and design in harmony and interaction
Source: Claude Mauffette, industrial designer

Originally opened in a tiny space on Fairmount Avenue East, the new bakery moved in 2014 to Saint-Laurent Boulevard, where it became an “overnight” success. In addition to tripling its production capacity, the bakery’s friendly atmosphere has won over employees and continues to draw an ever-expanding clientele.

The ceremony was held on September 14, 2015 at the Montreal Museum of Fine Arts. In attendance were Nathalie Bondil, Director and Chief Curator of the Montreal Museum of Fine Arts and chair of the jury; Manon Gauthier, Ville de Montréal’s Executive Committee member responsible for culture, heritage, design, Space for Life and the status of women; and Louise Poissant, Dean of the Faculty of Arts at UQAM.