Principal

Wayfinding, Amphithéâtre de Trois-Rivières, 2016
  • GR Graphic design
  • DI Interactive design
  • EX Exhibition design
Principal is a strategic design studio. We shape visual identities across a widespread range of platforms and scales. Our work manifests a refined, playful and distinctive design approach, while our style is characterized by our strong interest in typography.
Latest awards

2020

  • Concours Idéa, Association des Agences de Communication Créative, Gold, Branding Category - Yoko Ono Growing Freedom, Phi Foundation for Contemporary Art - Montréal, Canada
  • Communication Design Competition, The Type Directors Club, Certificate of Typographic Excellence, Identity Category - Yoko Ono Growing Freedom, Phi Foundation for Contemporary Art - Montréal, Canada

2019

  • ADCC Awards, Advertising & Design Club of Canada, Gold, Design Category - Théâtre Prospero, 2017-2018 Season - Montréal, Canada
  • Concours Grafika, Infopresse, Grand Prize, Branding Category - Théâtre Prospero, 2017-2018 Season - Montréal, Canada

2018

  • Concours Grafika, Infopresse, Grand Prize, Branding Category - Papier 2017, Association des galeries d’art contemporain - Montréal, Canada
  • Concours Grafika, Infopresse, Grand Prize, Branding Category - Théâtre Prospero, 2017-2018 Season - Montréal, Canada
  • Concours Grafika, Infopresse, Winning Project, Cultural Poster Category - Festival international de Jardins 2017 - Grand-Métis, Canada
  • Concours Grafika, Infopresse, Winning Project, Environmental Design Category - Educating Architects: Four Courses by Kenneth Frampton - Montréal, Canada
  • Concours Grafika, Infopresse, Winning Project, Publishing Category - ISBN 978 2 9816 488 0 8 - Nicolas Baier - Montréal, Canada
Enterprise data
Full-time employees: 
11
Local business (Montréal, Québec, Canada): 
85 %
Foreign business (international): 
15 %
In business since: 
2005