PR@M - Commerce

October 27, 2008

On October 27, 2008, the Mayor of Montréal, Gérald Tremblay, along with Québec’s Minister of Economic Development, Innovation and Export Trade, Minister of Tourism and Minister Responsible for the Montréal region, Raymond Bachand, on behalf of the Deputy Premier and Minister of Municipal Affairs and Regions, Nathalie Normandeau, announced a $22.6-million investment to support revitalization and development of 40 commercial arteries in the agglomeration of Montréal.

This major investment, made as part of the success@montréal Program – Business component (known by its French abbreviation PR@M - Commerce), will be used to conduct diagnostics and draw up master plans for each of the thoroughfares selected, as well as to make improvements to businesses along these streets. The Ville de Montréal is investing $11.6 million over four years, in addition to the $11 million (out of a total of $140 million) pledged by the Government of Québec to support the Montréal 2025 plan.

The Mayor said this support for commercial streets is an initiative on the part of the administration to promote improvements to the quality of Montrealers’ living environments. “Our administration recognizes the fundamental role played by commercial thoroughfares in the life of Montréal, and this investment speaks to our desire to support them concretely,” he explained, adding: “A further advantage of this new program is that it also allies the drive and dynamism of the business community with the creativity of Montréal’s designers, for the benefit of the entire community.”

Minister Bachand, meanwhile, said that the Government of Québec’s contribution Québec aims to support the dynamic character of the province’s largest city. “To make Montréal one of the most dynamic cities in North America requires concrete action,” he noted. “We recognize the importance of our city, and, with these investments, we will do everything necessary for it to reach its full potential.”

The new PR@M - Commerce

Under the PR@M Commerce program, merchant groups and development corporations are invited to work with their boroughs to draw up a development strategy identifying renewal issues specific to their street. Financial support of $40,000 is provided for this purpose.

Merchants can then submit projects that must be in line with the development strategy for their thoroughfare, and must be carried out in co-operation with a professional designer. The Ville de Montréal will cover up to 50% of the professional design fees (up to a maximum of $4,000), and up to 33% of the cost of eligible work (maximum $33,000).

See the Related Documentation section, at right, for a list of design and architecture professionals.

The 40 streets selected

  • Avenue du Parc (Plateau-Mont-Royal)
  • Avenue Van Horne (Outremont)
  • Boul. Décarie (Saint-Laurent)
  • Direction Charleroi (Montréal-Nord)
  • Faubourg St-Laurent (Ville-Marie)
  • Quartier Concordia (Ville-Marie)
  • Quartier du Musée (Ville-Marie)
  • Regroupement Ontario (Ville-Marie)
  • Rue Centre (Sud-Ouest)
  • Rue Crescent (Ville-Marie)
  • Rue Notre-Dame (Lachine)
  • Rue Notre-Dame Ouest (Sud-Ouest)
  • Rue Victoria (Côte-des-Neiges–Notre-Dame-de-Grâce)
  • SDC Avenue du Mont-Royal (Plateau-Mont-Royal)
  • SDC du Quartier latin (Ville-Marie)
  • SDC du Village (Ville-Marie)
  • SDC Jean-Talon (St-Léonard)
  • SDC Plaza Saint-Hubert (Rosemont–Petite-Patrie)
  • SDC Promenade Fleury (Ahuntsic-Cartierville)
  • SDC Promenade Masson (Rosemont–Petite-Patrie)
  • SDC Promenade Monk (Sud-Ouest)
  • SDC Promenade Wellington (Verdun)
  • SDC Ste-Anne-de-Bellevue (Ste-Anne-de-Bellevue)
  • SDC St-Laurent (Plateau-Mont-Royal)
  • SDC Vieux-Montréal (Ville-Marie)
  • Square Dorchester (Ville-Marie)
  • Ste-Catherine Ouest (Ville-Marie)
  • Table de concertation des SDC Ontario et Ste-Catherine (Mercier–Hochelaga-Maisonneuve)
  • Petit Maghreb
  • Petit Beaubien
  • Petite Poirier
  • Rue Notre-Dame Ouest
  • La Petite Italie et Marché Jean-Talon
  • Rue Wellington
  • Place Jacques-Cartier
  • Rue St-Paul Est
  • Rue St-Paul Ouest
  • Rue Saint-Jacques
  • Rue Chabanel
  • Rue Ste-Catherine Ouest dans Westmount